The work
Results, the roles behind them, the projects, and what people who worked with me say.
Work / Results
14+
Years scaling SaaS & tech
$350M+
Annual pipeline supported
$8M+
Global budgets managed
4
Exit-related outcomes
Global Services
$350M+
Annual pipeline supported
5+
Regions integrated
25%
Faster campaign execution
Led the operating system behind global campaigns: processes, technology, data, and cross-functional workflows across more than five regions.
Real Estate SaaS
~400%
User growth
35%
CAC reduction
Zillow
Acquirer
Joined the founding team and helped build marketing operations through a major growth period and the company's acquisition by Zillow.
Data Infrastructure
60%
More qualified leads
30%
Higher funnel conversion
Built and ran a rapid experimentation program across pricing, segmentation, and funnel stages — converting test velocity into qualified pipeline.
E-commerce Services
$6M
Incremental revenue
35%
Brand recognition lift
15%
Lower acquisition cost
Fractional VP: company-wide brand repositioning paired with paid-media rigor and retention programs that compounded revenue.
Work / Experience
Head of Marketing Operations & Global Integration Lead
06/2020 – Present
Fractional VP of Marketing & Organizational Repositioning Lead
01/2021 – 03/2022
Founder & Head of Growth
12/2020 – 12/2023
Director of Platform Growth
05/2020 – 12/2020
Digital Growth Manager
01/2020 – 05/2020
Head of Growth Marketing
01/2019 – 12/2019
Director of Growth Experimentation
04/2017 – 12/2019
Director of Demand Generation
02/2016 – 04/2017
Marketing Operations Manager
08/2009 – 02/2016
Growth Strategy Advisor
Ongoing
Work / Projects
Launch by NTT DATA · 2020 – Present
Unified global marketing operations, automated reporting, and partnered with sales on ABM programs that shortened execution timelines and turned regional activity into measurable pipeline.
Dotloop · 2009 – 2016
Built and scaled marketing operations from early-stage startup through acquisition by Zillow Group, supporting rapid user growth and lowering acquisition costs through optimized nurture workflows.
Tixxy · 2020 – 2023
Founded and scaled a ticketing SaaS from zero to $1M+ ARR in Year 1 with a full-funnel GTM engine, lifecycle programs that cut churn, and positioning that led to acquisition.
Amify · 2021 – 2022
Led company-wide brand repositioning and go-to-market strategy as fractional marketing leader, pairing paid-media rigor with retention programs that compounded revenue.
API Nation · 2019
Scaled inbound demand across HubSpot, Meta, and email while rebuilding campaign measurement on multi-touch attribution — turning testing velocity into ROI gains.
Astronomer · 2017 – 2019
Built and ran a rapid experimentation program across pricing, segmentation, and funnel stages — converting test velocity into qualified pipeline.
Inman News · 2016 – 2017
Drove organic growth through full-funnel content strategy and technical SEO, lifting mid-funnel conversion alongside traffic.
Buyside · 2020
Drove platform adoption through onboarding and product growth initiatives, backed by a rebuilt analytics layer for marketing efficiency.
Everything But The House · 2020
Scaled SEO, PPC, and email acquisition programs — growing new users while improving conversion on lower spend.
Work / Recommendations
"Steve is a seasoned growth and operations leader. He designs and executes strategies that drive measurable growth while optimizing the full marketing engine — email, paid media, social, and web — with rare discipline."
Jacob Bonta
Revenue Operations & Strategy Consultant
"Steve pairs deep marketing operations expertise with genuine leadership. He collaborates across teams, removes friction, and consistently turns plans into shipped results."
Morgan McLintic
Firebrand — PR and Marketing Agency for Tech Brands
"As VP of Marketing, Steve brought relentless focus to lead generation — always finding ways to improve on what came before. His energy and drive lifted the entire team."
Robin Foster Bectel
Senior Vice President, Public Relations at REQ
"Steve is the rare marketing leader built for what's next — a strategic thinker whose command of modern marketing is heads and shoulders above the rest."
Dan Pesta
Narrative-Focused Communications Leader
"Steve's demand generation is equal parts art and science — sharp questions, deep listening to people and data, and relentless experimentation with new tactics and tools to drive better results."
Laurel Brunk
Content Strategist and Startup Ops
"Steve is a dynamic marketing technologist with an exceptional work ethic — equally strong setting strategy from 10,000 feet and rolling up his sleeves to implement it."
David Pearce
Head of Data & Analytics at Conveyor
"Steve leads with empathy and a talent for connecting people. His ability to create efficiency in any tech-driven environment — simplifying tools, reorganizing teams, closing process gaps — sets him apart."
Nando Zegarra
Automation, AI & Digital Strategy
"Steve is someone you can absolutely count on — any situation, any client, any project. He led the marketing team with steadiness through a difficult transition. I would work with him again without hesitation."
Aubrey Wade
Business Strategy | Enterprise Delivery | Transformation
"Steve gives clear guidance, communicates openly, and makes his team feel heard. He consistently goes beyond the brief — seizing every opportunity to level up both the company and the people around him."
Kelsey Huffner
Social Media Marketing Manager
"Steve is the consummate team player and a true expert in marketing and automation — he built several of the systems we rely on every day and created campaigns that genuinely engage clients."
Tom Shively
Head of Engagement at Rayse
"Few people bring the energy Steve brings. He joined us at a pivotal moment, jumped in headfirst, and delivered results that made a real difference for our clients and customers."
Michael Davidovich
CEO @ API Nation
"What I value most about Steve is his experimentation mindset. He led our company through dozens of demand-generation experiments with diligence and zeal, every single day."
Ry Walker
Founder/CEO of Tembo
"Steve brings energy, expertise, and strategic thinking to any team growing its digital presence. He immerses himself in the business quickly — and then outworks everyone to get it done."
Kyle Rentschler
Software Engineer
"What sets Steve apart is his ability to hold a team to its objectives. Efficient, focused, and driven — he keeps everyone on course and moving forward."
Harmony House
Neurodiversity Educator & Program Strategist
"Steve is hard-working, trustworthy, and never afraid to do what it takes. I'd welcome him on my team every single time."
Collin Browning
FP&A Leader | EMBA
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